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Ep 017 | Can You Grow Your Biz Without Paid Ads?

Today, we break the myth that you have to run paid ads to grow a business on social media! Our guest, Tracy Beavers, didn’t hold back in this episode and gave tons of tips and ideas for growing your audience - and specifically your email list - organically.

As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth. In her award winning career spanning 20 years, Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies. 

Key Takeaways:

  • The importance of an email list: Your email list is your own property in the online space, unlike social media platforms. It's crucial for building relationships with your audience and driving sales.
  • Organic marketing vs. paid ads: Tracy prefers organic marketing for building an email list as it fosters trust and connection with potential clients.
  • 10 strategies for email list growth: Tracy goes beyond the usual lead magnet and social media promotion to include tactics like repurposing content, utilizing a Facebook personal profile strategically, and leveraging podcast appearances.
  • Common mistakes: Forgetting to promote your lead magnet, lacking consistency in efforts, and sending too many emails after someone opts in are common pitfalls to avoid.
  • Creating effective lead magnets: Focus on solving a specific problem for your ideal client and deliver valuable content, even if it's simple. One well-crafted lead magnet can be repurposed for various forms of content.
  • Engaging via email: Send one email with the lead magnet and then focus on guiding subscribers towards your next offerings, like free Facebook groups, podcasts, or paid programs

Bonus Tips:

  • Pick an "anchor piece of content" (e.g., weekly blog, live video) and use it as the source material for various marketing channels.
  • Utilize tools like ChatGPT to create different content formats from your existing material.
  • Remember, the "PS" section of your emails is prime real estate for directing subscribers to your next move.

Overall, Tracy emphasizes the importance of building relationships with your audience through organic marketing and providing valuable content to grow your email list and ultimately, your business.

Prefer to watch this episode on YouTube? https://youtu.be/HB9cpoiaMf4

Tracy's Live Masterclass: How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads: Learn 4 Simple Strategies You Can Implement Today! Register for the time that fits your schedule at https://stephanieferrara.com/tracylive 

 

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Welcome to the Dream Launcher Podcast: Business Tips for Christian Women

I’m Stephanie Ferrara, business coach to amazing women who are ready start their business or take their business to the next level!

I help women conquer fear and doubt, clearly define their brand, and cast vision for the future! All wrapped in with specific tips and strategies to grow your email list, start your business the right way, and sell your service based products! Freedom in Christ is what I’m all about and that includes inviting Him into my business for clarity and direction.

Website: www.stephanieferrara.com

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